LiveOne Names Steve McClurg as Chief Advisor
Company - People | Jun 06, 2025 | EIN
LiveOne, a prominent music, entertainment, and technology platform, has announced the appointment of crypto and digital assets expert Steve McClurg as Chief Advisor to its CEO, Rob Ellin. McClurg, known for his significant contributions to the fields of crypto, blockchain, and digital finance, previously sold Valkyrie to CoinShares and has been instrumental in structuring tokenized investment vehicles. His new role is crucial for LiveOne, focusing on digital asset innovation and the monetization of podcast assets. The strategic decision aims to accelerate LiveOne's integration into digital markets, capitalizing on McClurg's vast experience in non-traditional finance. McClurg expressed enthusiasm about working with the LiveOne and PodcastOne teams, highlighting the growth potential under Rob Ellin's leadership.
Sectors
- Finance
- Entertainment
- Technology
Geography
- United States – LiveOne is headquartered in Los Angeles, CA, and operates within the U.S. market.
Industry
- Finance – The appointment of Steve McClurg focuses on enhancing financial strategies, digital asset innovation, and monetization of podcast assets.
- Entertainment – LiveOne operates within the music and entertainment sector, providing content and experiences globally.
- Technology – LiveOne integrates advanced technology platforms for delivering digital content and experiences.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| LiveOne | Target Company | Company | An award-winning platform focused on music, entertainment, and technology. |
| PodcastOne | Subsidiary | Company | A subsidiary of LiveOne specializing in podcast content. |
| Steve McClurg | Chief Advisor | Person | Expert in crypto and digital assets, previously associated with Valkyrie and Canary Capital. |
| Canary Capital | McClurg's previous employer | Company | A firm involved in digital finance where McClurg is CEO. |
| Rob Ellin | Chairman and CEO of LiveOne | Person | Leads LiveOne's strategic directions and operations. |