LISNR Acquires Arden Labs to Revolutionize Customer Engagement

Deal News | Jan 07, 2025 | CincyTech LLC

LISNR Acquires Arden Labs to Revolutionize Customer Engagement

LISNR, a global leader in ultrasonic data transmission technology, has acquired Arden Labs, a gamified consumer engagement platform. This strategic acquisition aims to transform the way businesses engage with customers by leveraging the strengths of both companies. LISNR's sound-based data technology will be integrated with Arden's gamified engagement tools to enhance personalized consumer experiences. By combining these technologies, the partnership seeks to create meaningful consumer connections through tokenized rewards, personalized offers, and real-time interactions. The acquisition underscores a commitment to redefine customer-brand relationships, focusing on authenticity and enduring value in loyalty marketing.

Sectors

  • Technology
  • Marketing

Geography

  • United States – LISNR is founded in Cincinnati, highlighting the geographical relevance of the company's operations and acquisition in the U.S. market.

Industry

  • Technology – The article discusses LISNR's acquisition of Arden Labs, highlighting the integration of ultrasonic data transmission and gamified consumer engagement technology.
  • Marketing – The focus on enhancing personalized consumer experiences and loyalty through marketing innovations via the partnership between LISNR and Arden Labs.

Financials

    Participants

    NameRoleTypeDescription
    LISNRBidding CompanyCompanyGlobal leader in ultrasonic data transmission technology, acquiring Arden Labs.
    Arden LabsTarget CompanyCompanyA gamified consumer engagement platform trusted by leading restaurants and retailers.
    CincyTech LLCPrivate Equity FirmCompanyPE firm associated with LISNR, backing its strategic moves.