Lisa Smith Takes Charge at Truly Good Foods
Portfolio - People | Dec 03, 2024 | Newswire Business
Truly Good Foods has announced the promotion of Lisa Smith to Vice President of Sales & Marketing. With this new role, Lisa will oversee sales, marketing, and customer success with a keen focus on expanding the brand's market reach and driving business growth. Having joined the company in 2016, she ascended to the position of Director of Marketing in 2020. Her tenure witnessed the successful launch of the company’s first consumer packaged goods (CPG) product line along with a comprehensive brand refresh, which were pivotal in enhancing profitability via product innovation and customer partnerships. In comments regarding her promotion, Lisa emphasized adopting a 'one-team' approach to leverage the company's customer-centric model to penetrate new markets and sustain company growth. Eric Leonard, Chief Strategy Officer and CFO, praised Lisa's strategic creativity and strong customer relationship skills. Angela Bauer, CEO, also expressed confidence in Lisa as an ideal leader to propel the company's growth, describing her as possessing a remarkable blend of instincts and dedication to the company.
Sectors
- Food and Beverage
- Consumer Packaged Goods
Geography
- United States – The company, Truly Good Foods, is based in Charlotte, NC, and operates primarily within the United States.
Industry
- Food and Beverage – Truly Good Foods is a company involved in food products, specifically consumer packaged goods within the food and beverage sector.
- Consumer Packaged Goods – The company develops and markets CPG products, showcasing innovation in this space with new product lines and brand strategies.
Financials
- – There is no specific financial information provided in the article such as deal amounts or financial metrics.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Truly Good Foods | Company | Target | A company specializing in snacks and food products, with a focus on expanding market reach and customer success. |
| Lisa Smith | Person | Employee | Recently promoted to Vice President of Sales & Marketing at Truly Good Foods, charged with expanding market reach and driving growth. |
| Eric Leonard | Chief Strategy Officer and CFO | Person | An executive at Truly Good Foods who supports and collaborates with Lisa Smith in strategic growth initiatives. |
| Angela Bauer | Owner and CEO | Person | The CEO of Truly Good Foods, expressing confidence in Lisa Smith's new leadership role. |