Link My Books Acquired by Visma in Strategic Cloud Expansion
Deal News | Feb 13, 2025 | Globenewswire
FE International, the leading M&A firm in the lower and middle market tech sector, has advised on the acquisition of Link My Books, an automated bookkeeping platform, by Visma, a global cloud software powerhouse. Link My Books has established itself as a valuable software solution for e-commerce merchants, offering automated financial processes and seamless sales data reconciliation with popular accounting tools like Xero and QuickBooks. The accounting software market is rapidly expanding, and Link My Books has demonstrated remarkable growth with a 40% increase in revenue year-over-year. Visma's acquisition aims to leverage its cloud software expertise to enhance Link My Books' offerings while preserving their autonomy. The move promises to strengthen Visma’s B2B cloud presence and nurture innovation. FE International's Vice President, Ashley Bohn, highlighted their strategic role in pairing the two companies for potential international success. The acquisition aligns with Visma's strategy of simplifying financial processes for diverse business sectors.
Sectors
- Technology
- E-Commerce
- Finance
Geography
- Global – Visma and Link My Books serve diverse international markets, indicative of the transaction's impact beyond a single geography.
- United States – The announcement via GlobeNewswire is based out of New York, suggesting significant relevance to the U.S. market.
Industry
- Technology – The acquisition involves companies engaged in the development of software solutions, particularly cloud-based technologies for automation and fintech.
- E-Commerce – Link My Books provides solutions specifically for e-commerce merchants, indicating the industry relevance of online retail technology.
- Finance – Link My Books offers automated accounting services and financial process integration, marking its involvement in the finance industry.
Financials
- $18 billion – Valuation of the accounting software market in 2024.
- $34 billion by 2029 – Projected valuation of the accounting software market, indicating a CAGR of 14%.
- 40% – Revenue growth year-over-year for Link My Books.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Link My Books | Target Company | Company | An automated bookkeeping platform serving e-commerce merchants by integrating financial processes with accounting software. |
| Visma | Bidding Company/Acquirer | Company | A global leader in delivering cloud-based software solutions for accounting, payroll, HR, and more. |
| FE International | Advisor | Company | An M&A advisory firm specializing in tech sector transactions with a history of substantial deal-making. |
| Dan Little | CEO of Link My Books | Person | CEO of Link My Books, leading the company towards its next phase under Visma’s ownership. |
| Ashley Bohn | Vice President at FE International | Person | Vice President and deal lead at FE International who facilitated the acquisition. |