Lilou Acquired by W.Kruk: A Historic Jewelry Transition
Deal News | Jul 10, 2025 | CEE Legal Matters
The sale of Lilou, a renowned Polish personalized jewelry brand, to W.Kruk marks a significant transaction in the jewelry industry. W.Kruk, a subsidiary of VRG and the proprietor of Poland's oldest jewelry brand, is expanding its portfolio with the acquisition of Lilou. PwC Legal's team, led by Partners Wojciech Trzcinski and Jean Rossi, provided legal advice on the transaction. Rymarz Zdort Maruta also advised, with the team led by Partners Jakub Zagrajek and Iwona Her. This acquisition reflects W.Kruk's strategy to enhance its presence in the personalized jewelry market, complementing its existing offerings.
Sectors
- Jewelry
- Legal Advisory
Geography
- Poland – Both Lilou and W.Kruk, as well as the advising legal firms, are based in Poland, making this geography relevant to the deal.
Industry
- Jewelry – The transaction involves two companies operating in the jewelry industry, highlighting the relevance of this sector to the article.
- Legal Advisory – Both PwC Legal and Rymarz Zdort Maruta provided legal counsel in the transaction, emphasizing the legal advisory industry's role.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Lilou | Target Company | Company | A Polish personalized jewelry brand being sold to W.Kruk. |
| W.Kruk | Bidding Company | Company | A subsidiary of VRG, acquiring Lilou, and Poland's oldest jewelry brand. |
| VRG | Parent Company | Company | The parent company of W.Kruk, involved indirectly in the transaction. |
| PwC Legal | Legal Advisor | Company | Provided legal advice for the sale of Lilou to W.Kruk. |
| Rymarz Zdort Maruta | Legal Advisor | Company | Provided legal counsel on the transaction. |
| Wojciech Trzcinski | Partner | Person | Partner at PwC Legal leading the advisory team. |
| Jean Rossi | Partner | Person | Partner at PwC Legal working on the transaction. |
| Jakub Zagrajek | Partner | Person | Partner at Rymarz Zdort Maruta overseeing the legal advice. |
| Iwona Her | Partner | Person | Partner at Rymarz Zdort Maruta involved in the transaction. |