Likewize Expands AI Capabilities with Speedperform Acquisition
Deal News | Apr 29, 2025 | PR Newswire Cision Likewize
Likewize, a global leader in device protection and technical support, announced its acquisition of Speedperform, an innovative firm specializing in AI-driven customer support. Speedperform's technology, paired with Microsoft GenAI capabilities, aims to enhance Likewize's service offerings across various areas, including device setup and optimization. This strategic acquisition is expected to deliver faster resolutions and personalized customer experiences, extending Likewize's influence globally and deepening customer relationships. Founded in Dallas, Likewize supports 250 million device issues annually and operates across 30 countries. Speedperform integrates their AI-driven expertise with Likewize's existing capabilities, aiming to improve consumer experience by allowing broader utilization of device functionalities. The acquisition follows Likewize's majority acquisition by Genstar Capital, underscoring the company's ongoing strategic growth and innovative customer support solutions. Financial terms of the acquisition remain undisclosed.
Sectors
- Technology
- Telecommunications
- Private Equity
Geography
- United States – Both Likewize and Speedperform are based in the United States, making it a primary geography for the article.
- Global – Likewize and Speedperform have operations and clients around the world, emphasizing their international presence.
Industry
- Technology – The acquisition involves AI-driven customer support, requiring expertise in cutting-edge technological developments.
- Telecommunications – Likewize and Speedperform serve major brands in telecommunications, aligning with the tech support objectives of the acquisition.
- Private Equity – Genstar Capital, a private equity firm, is a key financial backer involved in Likewize, influencing its strategic acquisitions.
Financials
- Not disclosed – The financial terms of Likewize's acquisition of Speedperform.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Likewize | Acquirer | Company | A global leader in device protection and technical support, handling over 250 million device issues annually. |
| Speedperform | Target Company | Company | An AI-focused customer support specialist serving telecom and tech sectors across multiple continents. |
| Genstar Capital | Majority Shareholder | Company | A private equity firm that became the majority shareholder of Likewize last year, playing a significant role in its growth strategy. |
| Ryan O'Hara | CEO of Likewize | Person | Chief Executive Officer of Likewize, commenting on the strategic fit and growth prospects post-acquisition. |
| Thomas Thrane | CEO of Speedperform | Person | Chief Executive Officer of Speedperform, focusing on the partnership's benefits in customer tech lifecycle support. |