LetGo Turkey Appoints Merve Inci as Head of Brand Marketing
Portfolio - People | Dec 05, 2024 | Aim Group
LetGo Turkey has announced the appointment of Merve Inci as the new head of brand marketing. LetGo Turkey is known for operating multiple platforms, including the marketplace horizontal LetGo.com, the car-buying site OtoPlus.com, and the B2B used-car vertical Oto.net. Merve Inci steps into her new role with significant experience in marketing, coming directly from her position as a marketing communications manager at the digital payment service Iyzico. Her background also includes more than five years as a marketing and brand manager at Aksigorta, an insurance company, during two different periods. She has amassed over ten years of experience in the marketing field, which she now brings to LetGo Turkey. Inci is a graduate of Yldz Teknik niversitesi and her appointment was communicated through a LinkedIn post by LetGo Turkey. This leadership change comes after LetGo Turkey appointed a new head of advertising in March.
Sectors
- E-commerce & Marketplace
- Automotive
- Digital Payments
Geography
- Turkey – The article centers around LetGo Turkey and Merve Inci’s appointment in the Turkish market.
Industry
- E-commerce & Marketplace – LetGo operates marketplace platforms like LetGo.com, enabling peer-to-peer transactions online.
- Automotive – LetGo Turkey includes car-buying site OtoPlus.com and b-to-b used-car platform Oto.net, focusing on the automotive sector.
- Digital Payments – Merve Inci's previous role as a marketing communications manager at Iyzico links the article to the digital payments industry.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| LetGo Turkey | Company appointing new leadership | Company | Operates LetGo.com, OtoPlus.com, and Oto.net in Turkey. |
| Merve Inci | Appointed head of brand marketing | Person | Veteran marketing expert with over a decade of experience. |
| Iyzico | Previous employer of Merve Inci | Company | A digital payment service where Merve Inci served as marketing communications manager. |
| Aksigorta | Former employer of Merve Inci | Company | An insurance company where Merve Inci spent over five years as a marketing and brand manager. |