Lemon & Lime Expands With Six-Figure Funding From Maven
Deal News | Aug 18, 2025 | Maven Capital Partners
Lemon & Lime, a home staging business headquartered in Melbourne, Derbyshire, has received a substantial debt funding package through the Midlands Engine Investment Fund II (MEIF II) managed by Maven Capital Partners. Originally established in 2015 by Elaine Penhaul, a recognised authority in the home staging sector, Lemon & Lime provides professional staging services designed to enhance the sellability of high-end residential properties. Maven's latest investment signals the second round of funding support following a previous MEIF investment that facilitated expansion in service offerings and senior team recruitments. With this new six-figure backing, Lemon & Lime aims to embark on a significant recruitment drive and launch a franchise model to extend its reach across the UK, enhancing regional economic impacts by creating jobs and fostering growth. The fund is aligned with broader goals of supporting innovative businesses to scale sustainably in the Midlands.
Sectors
- Home Staging
- Private Equity
- Investment Management
Geography
- United Kingdom – Both Lemon & Lime, based in Derbyshire, and the Midlands Engine Investment Fund, targeting the East and South East Midlands, are situated within the UK, implicating regional economic contributions.
Industry
- Home Staging – Lemon & Lime operates within the home staging industry, providing professional services to increase the marketability of properties.
- Private Equity – Maven Capital Partners, a private equity firm, facilitated funding through MEIF II to support Lemon & Lime's growth strategy and market expansion.
- Investment Management – The Midlands Engine Investment Fund II is managed by Maven Capital Partners to finance businesses with growth potential across the Midlands.
Financials
- Six-figure – The funding package provided by Midland Engine Investment Fund II through Maven Capital Partners to Lemon & Lime.
- 100,000 to 2 million – Range of business loans available from MEIF II to support business growth.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Lemon & Lime | Target company | Company | A home staging business offering services to enhance the marketability of residential properties. |
| Elaine Penhaul | Founder and Managing Director | Person | Founder of Lemon & Lime, an authority in the home staging sector and author of two bestselling books. |
| Maven Capital Partners | Fund Manager | Company | A private equity firm managing the Midlands Engine Investment Fund II, providing funding for companies in the Midlands. |
| Midlands Engine Investment Fund II (MEIF II) | Investor | Company | A fund providing debt finance to support growth of businesses across the East and South East Midlands. |