LeaseMyBike Expands with Green Mobility Holding Acquisition
Deal News | Feb 04, 2025 | Rivian
Green Mobility Holding (GMH), a prominent player in the European (e)-bike leasing industry, has acquired Pinoma Holding, the parent company of LeaseMyBike. This acquisition marks GMH's fifth foray into the bike leasing sector as it seeks to consolidate its market presence across Europe. LeaseMyBike, since its inception in 2021, has positioned itself as a leading figure in Austria's bike leasing market, driven by strategic initiatives including the establishment of an insurance agency and a focus on used bikes from leasing contracts. This merger aligns with GMH's goal to internationalize its operations and project a Pan-European corporate image. Under the continued leadership of Gerhard Mayrhofer, who will retain a minority stake, the partnership is anticipated to bolster both companies' customer service and growth objectives. Rivean Capital, a European private equity firm, continues to support GMH's expansion since investing in the company in 2023.
Sectors
- E-Bike Leasing
- Private Equity
Geography
- Austria – The acquisition of LeaseMyBike by Green Mobility Holding marks an expansion into the Austrian market, reflecting the strategic importance of this geography.
- Europe – The article highlights Green Mobility Holding's European consolidation strategy within the (e)-bike leasing industry.
Industry
- E-Bike Leasing – The article discusses an acquisition within the (e)-bike leasing industry, focusing on the growth and consolidation efforts of Green Mobility Holding in Austria.
- Private Equity – The acquisition is facilitated and supported by Rivean Capital, highlighting the role of private equity in expanding and consolidating the e-bike leasing market.
Financials
- 5 billion – Assets managed by funds advised by Rivean Capital.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| LeaseMyBike | Target Company | Company | A leading provider of (e)-bike leasing in Austria, part of Pinoma Holding. |
| Pinoma Holding | Vendor | Company | The parent company of LeaseMyBike, sold to Green Mobility Holding. |
| Green Mobility Holding | Buyer | Company | A leading European (e)-bike leasing group, acquiring Pinoma Holding to expand in Austria. |
| Rivean Capital | Private Equity Investor | Company | A private equity firm supporting GMH's expansion strategy. |
| Gerhard Mayrhofer | Managing Director | Person | Managing Director of Pinoma Holding, retains a minority stake in the group. |