LawnPRO Partners Expands Footprint with Gro-Masters Acquisition
Deal News | Jan 27, 2025 | HCI Equity Partner
LawnPRO Partners, with the backing of HCI Equity Partners, has acquired Gro-Masters, marking its eleventh acquisition in its strategic expansion. Gro-Masters, founded in 1987 and located in Savannah, GA, specializes in lawn care treatment, pest control, and tree and shrub services for both residential and commercial clients. Lynn Tootle will continue to lead Gro-Masters as President post-acquisition. This transaction expands LawnPRO's geographic reach to include Savannah, GA and Charleston, SC. LawnPRO's CEO Bill Viveen highlights Gro-Masters' reputation for exceptional service and emphasizes continued service excellence and market expansion. LawnPRO is poised for further growth with planned investments in personnel, infrastructure, and additional M&A activities. Quarles & Brady acted as legal counsel for LawnPRO Partners, while Green Industry Advisors advised Gro-Masters financially.
Sectors
- Lawn Care and Landscaping
- Private Equity
- Mergers and Acquisitions
Geography
- United States – The transaction occurs within the United States, with specific geographical expansion into Savannah, Georgia, and Charleston, South Carolina.
Industry
- Lawn Care and Landscaping – LawnPRO Partners and Gro-Masters operate within the lawn care and landscaping industry, providing specialized services in lawn treatment, pest control, and tree care.
- Private Equity – HCI Equity Partners, as a private equity firm, supports the acquisition and expansion strategy of LawnPRO Partners.
- Mergers and Acquisitions – The article discusses the acquisition of Gro-Masters by LawnPRO Partners, signifying a strategic part of M&A activities.
Financials
- Not Disclosed – Terms of the transaction between LawnPRO Partners and Gro-Masters were not disclosed.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| LawnPRO Partners | Acquiring Company | Company | A platform focused on residential lawn care and pest control services, backed by HCI Equity Partners. |
| Gro-Masters | Target Company | Company | Founded in 1987, provides lawn care treatment and pest control services in Savannah, GA. |
| HCI Equity Partners | Private Equity Firm | Company | Backs LawnPRO Partners in its acquisition endeavors. |
| Lynn Tootle | President of Gro-Masters | Person | Current leader of Gro-Masters who will continue post-acquisition. |
| Bill Viveen | CEO of LawnPRO Partners | Person | Oversees LawnPRO Partners' expansion and strategic M&A activities. |
| Quarles & Brady | Legal Advisor | Company | Provided legal counsel to LawnPRO Partners for the acquisition. |
| Green Industry Advisors | Financial Advisor | Company | Provided financial advisory services to Gro-Masters. |