Later Acquires Mavely for $250 Million to Enhance Social Commerce Capabilities
Deal News | Jan 06, 2025 | Goodwin
Later, a leader in social media and influencer marketing software, has acquired Mavely, a platform enabling social-media creators to earn commissions on sales they generate, for $250 million in cash and stock. The deal, supported by growth equity firm Summit Partners, aims to boost Later's capabilities in delivering a full-funnel impact and measurable ROI for marketers while maximizing creator earnings through social commerce. Goodwin provided legal advice for the transaction.
Sectors
- Social Media & Influencer Marketing
- Private Equity & Venture Capital
Geography
- United States – Goodwin, the advisory firm, and Summit Partners are based in the U.S., making the country's market dynamics relevant to the acquisition.
Industry
- Social Media & Influencer Marketing – The article relates to the acquisition of a platform involved with social media and influencer marketing, focusing on social commerce.
- Private Equity & Venture Capital – The acquisition was funded through a strategic investment by growth equity firm Summit Partners.
Financials
- $250 million – The acquisition price for Mavely by Later, paid in cash and stock.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Later | Acquirer | Company | A leader in social media and influencer marketing software and services, which acquired Mavely. |
| Mavely | Target | Company | A platform known for facilitating commissions for social-media creators on sales. |
| Summit Partners | Investor | Company | A growth equity firm that provided strategic investment to fund the acquisition. |
| Goodwin | Legal Advisor | Company | The advisory firm that provided legal advice for the acquisition. |