LASSO Acquires Shoflo to Enhance Event Management Solutions
Deal News | Jun 18, 2025 | Globenewswire
LASSO, recognized as a leading operating system for the events and entertainment industry, has acquired Shoflo, a provider of run-of-show and teleprompter management software. This acquisition, announced on June 18, 2025, enhances LASSO’s suite of solutions, offering event managers a more comprehensive toolset to efficiently run operations. While the financial terms remain undisclosed, the strategic move is poised to strengthen LASSO’s market position by integrating Shoflo’s expertise in show calling, real-time event collaboration, and rundown management. The expanding event management market, valued to surpass $17.3 billion by 2030, is increasingly important in a digital age where live interactions are prized. Founders Clay Sifford of LASSO and Brian Mauger of Shoflo expressed enthusiasm about the merger, noting that the combined platform will significantly enhance the value delivered to their customer base.
Sectors
- Event Management
- Technology
Geography
- United States – LASSO is based in Nashville, Tennessee, making the U.S. a focal point of the business operations and this acquisition.
Industry
- Event Management – The primary industry affected by the acquisition as LASSO and Shoflo both operate within this sector, providing tools and software to streamline event production.
- Technology – Both LASSO and Shoflo offer technological solutions for event management, emphasizing digital tools that improve efficiency and capability in live event settings.
Financials
- Undisclosed – The financial terms of the acquisition deal between LASSO and Shoflo were not publicly disclosed in the article.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| LASSO | Acquirer | Company | LASSO is a leading operating system for the events and entertainment industry, offering comprehensive tools for event management. |
| Shoflo | Target | Company | Shoflo provides run-of-show and teleprompter management software, focusing on improved efficiency and collaboration in live event settings. |
| Clay Sifford | CEO | Person | Founder and CEO of LASSO, leading the company during the acquisition. |
| Brian Mauger | Sales Director | Person | Sales Director at Shoflo, commenting on the strategic fit of the acquisition. |