Lamudi Expands Offerings With Ideal Acquisition

Lamudi Indonesia, a real estate marketplace owned by Australia-based Digital Classifieds Group, has acquired Ideal, a fintech aggregator specializing in mortgage products in Indonesia. This strategic acquisition aims to integrate mortgage facilitation into Lamudi's platform, enhancing its service offerings for property buyers and investors. Lamudi, founded in 2013, operates as an online property marketplace in emerging markets, connecting buyers, sellers, and renters, and facilitating comprehensive residential and commercial real estate transactions. Ideal, operating under PT Hidup Ideal Sejahtera, provides a range of mortgage-related services, including financing simulations, tailored mortgage product access, and streamlined applications for primary and secondary homes, along with refinancing options. The acquisition, executed via debt-to-equity conversion, results in Lamudi Holding Limited becoming the majority shareholder of Ideal. By merging proptech with fintech, Lamudi aims to offer a seamless, one-stop real estate solution.