Laetitia Lim Joins OOH Capital as Partner
Investor - People | Jun 25, 2025 | EIN
Laetitia Lim, an accomplished executive with over two decades of international leadership experience, has joined OOH Capital as a partner. Lim transitions to this role from being the CEO of Quividi, a company she led to prominence in AI and audience measurement for digital Out of Home (OOH) and in-store retail media. Her career spans significant achievements, including key leadership roles at L'Oréal Group across several countries and co-founding the NASDAQ-listed MoneyHero Group. Lim's expertise in transforming physical retail spaces into dynamic marketing channels, coupled with her growth strategy prowess, will be instrumental at OOH Capital. This consultancy firm offers global advice on Out of Home business strategies, including digitization and M&A advisory. OOH Capital is keen to leverage Lim's extensive experience in tech, retail, and consumer industries to further enhance their advisory services.
Sectors
- Out of Home Advertising
- Retail Media
- Technology
Geography
- Global – Both OOH Capital and Laetitia Lim have operated in international markets, reflecting the global focus of the article.
- France – Laetitia Lim's ties to France are highlighted through her work with L'Oréal and recognition as a Chevalier of the National Order of Merit.
- Asia – Lim's past roles in Asia, including launching MoneyHero Group across six countries, contribute to the geographic context.
Industry
- Out of Home Advertising – The article discusses OOH Capital's role as a consultancy in the Out of Home advertising industry, providing advisory services such as mergers and acquisitions and digitization strategies.
- Retail Media – Laetitia Lim's previous experience at Quividi and expertise in transforming physical retail spaces into marketing channels highlights the relevance of the retail media industry.
- Technology – Lim's leadership at Quividi and innovations in AI and audience measurement underscore the technological angle of the news.
Financials
- – The article does not provide specific financial figures or transaction values.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Laetitia Lim | New Partner | People | Laetitia Lim is the new partner at OOH Capital, bringing extensive experience from her previous executive roles. |
| OOH Capital | Employer | Company | A global consultancy specializing in Out of Home advertising strategies. |
| Quividi | Previous Employer of Laetitia Lim | Company | A company focused on AI and audience measurement for digital Out of Home and in-store retail media. |
| L'Oréal Group | Former Employer of Laetitia Lim | Company | A major global cosmetics and beauty company where Laetitia Lim held leadership roles. |
| MoneyHero Group | Company Co-Founded by Laetitia Lim | Company | A leading financial marketplace in Asia, now NASDAQ-listed. |
| La French Tech | Advocacy Platform | Charity | An organization promoting innovation and women's empowerment, where Lim was previously president for Taiwan and serves on the board in Bangkok. |