Ladder Secures $100 Million in New Funding to Boost Growth Initiatives

Ladder, the leading strength training app on iOS, has successfully raised over $100 million to drive new growth initiatives and expand its market presence. This funding consists of a $15 million Series B round, co-led by Point72 Ventures and ADvantage VC, and an additional $90 million secured from General Catalyst as part of their Customer Value strategy. The legal advisory for these transactions was provided by Orrick, with a team led by Max Cantor and supported by other notable figures such as Kasey Winshall and Kyle Amendt Shimomura. Ladder, headquartered in Austin, Texas, is renowned for offering its users a comprehensive strength training experience, with new workouts available weekly from expert coaches in diverse modalities. With these funds, Ladder aims to launch enterprise wellness solutions and develop an Android app, further enhancing its existing offerings. CEO Greg Stewart emphasizes that Ladder provides a unique value proposition beyond just workout routines, delivering personalized, progressive plans that rival costly personal training, along with a supportive community to keep users motivated.