Kyung Hoon Park Retains CEO Role at Trenbe Amid Leadership Shift

Portfolio - People | Jan 10, 2025 | Aim Group

Kyung Hoon Park continues as CEO of Trenbe, a South Korean luxury goods marketplace, following the resignation of co-CEO Jonghyun Lee, who served since July 2023. Lee’s resignation was quickly followed by Park taking full control to push forward Trenbe's business strategy, including AI-driven tools for pricing, expanded sourcing centers, and enhanced buyer review systems. Despite these advancements, Trenbe faced financial challenges in 2023, narrowing its net loss but experiencing a significant revenue drop. With plans to reveal new financials in April, Trenbe is navigating both operational changes and financial recalibrations to secure its market position.

Sectors

  • E-commerce
  • Technology
  • Retail

Geography

  • South Korea – Trenbe is a South Korea-based company and its primary market focus includes South Korean consumers and sellers.

Industry

  • E-commerce – Trenbe operates in the luxury e-commerce industry, facilitating sales of premium goods online.
  • Technology – The use of an AI-based pricing tool indicates an integration of technology into Trenbe's operations.
  • Retail – Trenbe is involved in retail by enabling the transaction of luxury goods between sellers and buyers.

Financials

  • 55% – Trenbe's revenue fell sharply by 55% during 2023.

Participants

NameRoleTypeDescription
Kyung Hoon ParkCEOPersonKyung Hoon Park is the CEO of Trenbe, having assumed full leadership after Jonghyun Lee's resignation.
Jonghyun LeeFormer co-CEOPersonJonghyun Lee served as the co-CEO of Trenbe from July 2023 until his resignation.
TrenbeTarget CompanyCompanyA South Korea-based luxury marketplace founded in 2017, facilitating mail-order sales of luxury goods.
News1SourceOtherNews agency reporting on the leadership change in Trenbe.