KPMG Abogados Provides Expertise in Gersh Agency's Acquisition of U1st Sports
Deal News | Dec 16, 2024 | Iberian Lawyer
In a notable transaction, KPMG Abogados has rendered comprehensive tax advisory services to The Gersh Agency and Crestview Partners regarding their acquisition of U1st Sports SA. The Madrid-headquartered U1st Sports, renowned for its representation of athletes and sports marketing presence in over ten countries, is set to extend its global reach through this strategic deal. The transaction's advisory was spearheaded by David Pascual and Ricardo López, both directors within KPMG's M&A tax division, who provided due diligence, tax structuring, and negotiation support. This move underlines the growing consolidation in the sports representation and marketing sectors, amplifying Gersh Agency's global footprint.
Sectors
- Sports Marketing
- Professional Services
- Private Equity
Geography
- Spain – U1st Sports is headquartered in Madrid, making Spain a central geography in this transaction.
- United States – Both The Gersh Agency and Crestview Partners are based in the United States, highlighting their global reach.
Industry
- Sports Marketing – This sector is relevant as U1st Sports is engaged in sports representation and marketing.
- Professional Services – KPMG Abogados, a professional services firm, played a key advisory role in the transaction.
- Private Equity – Crestview Partners' involvement represents the private equity industry's role in funding and acquisition strategies.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| U1st Sports SA | Target | Company | A leading global firm in athlete representation and sports marketing. |
| The Gersh Agency | Bidding Company | Company | An entertainment talent agency involved in the acquisition of U1st Sports. |
| Crestview Partners | Bidding Company | Company | A private equity firm involved in the acquisition alongside The Gersh Agency. |
| KPMG Abogados | Legal Advisor | Company | Provided tax advice and support in the acquisition process. |
| David Pascual | Advisor | Person | A director in M&A tax at KPMG Abogados who led the advisory service. |
| Ricardo López | Advisor | Person | A director in M&A tax at KPMG Abogados who led the advisory service. |