Korean Air launches new branding after $1.3 billion Asiana acquisition

Korean Air, the largest airline in South Korea, has revealed a new aircraft livery and corporate brand identity following its $1.3 billion acquisition of a controlling stake in Asiana Airlines. This purchase consolidated Korean Air's status as a major player in the Asian aviation sector. Set to unite under the Korean Air name by 2027, Asiana will operate as a subsidiary in the meantime. The rebranding is designed to align with contemporary minimalist branding trends, featuring a simplified and modernized use of the airline's logo and colors. This acquisition, the longest airline merger ever pursued, faced delays primarily due to competition concerns in the market. With the merger, Korean Air estimates that the combined group will eventually command over half of South Korea's total passenger airline capacity and become the 12th largest carrier worldwide by international capacity. CEO Walter Cho emphasized the airline's commitment to safety and quality service, especially in light of recent aviation safety incidents in the nation. The deal also foresees the amalgamation of Asiana's and Korean Air's budget carriers into a single low-cost airline entity.