Konecta Expands with Sales Performance Acquisition
Deal News | Apr 09, 2025 | Finance Community IT - 1 Corporate M&A
Konecta, a global leader in customer experience and digital services, is strategically expanding its presence in Europe by acquiring majority stakes in Sales Performance, based in Italy, and Speak33, located in France. Sales Performance specializes in lead generation and customer acquisition through data analysis, while Speak33 provides innovative marketing solutions across key sectors. These acquisitions allow Konecta to enhance its digital capabilities and integrate AI-agent solutions into its offerings, supporting its transition toward digital-first initiatives. Advised by Scouting Capital Advisors, LCA Studio Legale, Lexsential, ECOVIS STLex, and Deloitte Spain, this expansion aligns with the growing digital advertising market in Europe, particularly as consumer habits gravitate towards AI-powered tools. Konecta aims to capitalize on this shift by pioneering AI search optimization strategies.
Sectors
- Digital Services & Customer Experience
- Marketing & Technology
Geography
- Italy – Sales Performance, one of the companies acquired, is based in Italy.
- France – Speak33, the other acquired company, operates out of France, expanding Konecta's presence in the European market.
- Spain – Konecta is a Spanish company driving its expansion strategy from its headquarters.
Industry
- Digital Services & Customer Experience – The article focuses on Konecta's expansion in the customer experience and digital services industry through strategic acquisitions.
- Marketing & Technology – Emphasizes the integration of AI-driven marketing solutions in Konecta's operations, enhancing its competitive edge in the digital advertising landscape.
Financials
- 2 billion euros – Konecta's global annual revenue.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Konecta | Acquiring Company | Company | A global leader in customer experience and digital services, employing 120,000 people and operating in 26 countries. |
| Sales Performance | Target Company | Company | An Italian company specializing in lead generation and customer acquisition strategies. |
| Speak33 | Target Company | Company | A French digital marketing company providing AI-based lead generation solutions. |
| Scouting Capital Advisors | Financial Advisor | Company | Advisor to the shareholders of Sales Performance, led by Giuseppe Mario Sartorio. |
| LCA Studio Legale | Legal Advisor | Company | Provided legal advisory services on M&A and labor law aspects for the transaction. |
| Lexsential | Legal Advisor | Company | Assisted Konecta with all legal aspects of the acquisition. |
| ECOVIS STLex Studio Legale Tributario | Tax Advisor | Company | Provided tax advisory services for the deal. |
| Deloitte Spain | Financial Advisor | Company | Assisted with financial aspects of Konecta’s acquisition. |