Kolsquare Acquires Woomio to Strengthen Hold on Influencer Marketing Sphere

Kolsquare, a leading influencer marketing technology platform in Europe, has acquired Woomio, a prominent player in the influencer marketing domain in Northern Europe. This strategic acquisition is aimed at strengthening Kolsquare's leadership in the European market, furthering its reach and enhancing its service offerings. Founded in 2018 by Quentin Bordage, Kolsquare has become renowned for its data-driven solutions that enhance brand-creator collaborations. As a Certified B Corporation, it not only focuses on market growth but also champions ethical influencer marketing practices. Woomio, founded in 2014 by Zeth Edwardsen and Torsten Petersen in Copenhagen, provides comprehensive influencer marketing software solutions across 16 countries, with a strong presence in the Nordics. Its technology aids businesses in creating impactful influencer collaborations through data insights and workflow automation. Notable clients include Rituals, Flying Tiger, and Red Bull. By integrating Woomio into its operations, Kolsquare aims to penetrate the influencer marketing space in the Nordics, an area where it previously had minimal influence. The merger is also aligned with Kolsquare’s mission of promoting responsible influence in marketing. This acquisition comes on the heels of Kolsquare joining the team.blue group, a major European tech conglomerate, enhancing its capacity for profitable growth and strategic acquisitions.