Kolsquare Acquires Woomio to Bolster Leadership in Influencer Marketing Technology

Kolsquare, a certified B Corporation and Europe's leading influencer marketing technology platform, has announced the acquisition of Woomio, a pioneering influencer marketing software company based in Copenhagen. This acquisition is part of Kolsquare's strategy to enhance its position in new markets and strengthen its European leadership. Founded in Paris in 2018 by CEO Quentin Bordage, Kolsquare has rapidly grown into a premier data-driven influencer marketing solution provider. Their platform facilitates end-to-end management of influencer marketing strategies, using sophisticated analytics across six primary social networks globally. Woomio, established in 2014 by Zeth Edwardsen and Torsten Petersen, serves clients across 16 countries with an emphasis on the Nordic region. Their software is widely used by over 300 successful brands and agencies, including Rituals, Flying Tiger, and Red Bull. As part of the acquisition, Woomio will join Kolsquare in promoting ethical influencer marketing practices. Kolsquare recently joined the team.blue group, which supports its growth and acquisition strategy across Europe. The merger will help accelerate Kolsquare's growth and establish it as a trusted influencer marketing technology in Europe.