Keychain Secures $5M Investment from Bright Pixel as Platform Grows
Deal News | Feb 12, 2025 | Bright Pixel
Keychain, an AI-driven platform specialized in the consumer packaged goods (CPG) industry, has obtained a $5 million investment led by Bright Pixel Capital. This venture capital arm of Sonae Group, a major European retail player, spearheaded this round, lifting Keychain's total funding to $38 million. This infusion comes as Keychain's core offerings progress to public availability and its entrance into the European market becomes imminent. Keychain's platform significantly optimizes the search and discovery processes between brands, retailers, and manufacturers, handling in excess of $1 billion in projects monthly. Furthermore, Keychain has added two beta products focusing on packaging and ingredient sourcing.
Sectors
- Venture Capital
- Consumer Packaged Goods (CPG)
- Artificial Intelligence
Geography
- Portugal – Bright Pixel Capital, the investment leader of the funding round, is a VC arm of Sonae, a leading retailer headquartered in Portugal.
- Europe – Keychain aims to expand into the European market, marking Europe's relevance in its strategic geographic expansion.
Industry
- Venture Capital – Bright Pixel Capital, a venture capital arm of Sonae, is involved in providing funding to Keychain, demonstrating activity within the venture capital industry.
- Consumer Packaged Goods (CPG) – Keychain operates in the CPG industry, providing software that streamlines production processes for brands and manufacturers.
- Artificial Intelligence – Keychain utilizes AI technology to enhance manufacturing processes in the CPG sector, marking a significant application of AI in industry.
Financials
- $5 million – The latest investment round led by Bright Pixel Capital for Keychain.
- $38 million – The total funding Keychain has raised till now, including past investments.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Keychain | Target Company | Company | An AI-powered platform facilitating connections between brands, retailers, and manufacturers in the CPG industry. |
| Bright Pixel Capital | Investor | Company | The venture capital arm of Sonae, a major European retail conglomerate. |
| Sonae | Parent Company | Company | A leading retail conglomerate in Europe with a strong presence in various sectors. |
| BoxGroup | Investor | Company | A venture capital firm among the backers of Keychain. |
| Lightspeed Venture Partners | Investor | Company | A global venture capital firm involved in previous funding rounds for Keychain. |
| SV Angel | Investor | Company | An angel investment firm that has supported Keychain in its funding. |
| General Mills | Investor | Company | A major food company that has vested interest in Keychain's revolutionary approach. |
| The Hershey Company | Investor | Company | A globally recognized brand supporting Keychain's development in CPG manufacturing technologies. |
| Schreiber Foods | Investor | Company | A food company investing in Keychain to strengthen their manufacturing capabilities. |