Kevel Fortifies Retail Media Presence with Nexta Acquisition

Kevel, a key player in the retail media ad serving technology sector, has acquired Nexta, an automated advertising self-service platform. This strategic move is aimed at expanding Kevel's capabilities and reinforcing its position in the retail media landscape. The acquisition facilitates the integration of Nexta's AI-driven ad management solutions into Kevel's Retail Media Cloud, offering a comprehensive toolset for retailers. This unified platform is designed to enhance multi-channel ad investments, performance optimization, and revenue generation for retail brands. The combined expertise of Kevel's on-site API-driven technology and Nexta's off-site advertising capabilities creates an all-encompassing solution that addresses the evolving needs of modern retailers. This move signifies Kevel's commitment to reshaping how advertising functions within the retail industry, fostering a competitive edge for retailers by leveraging advanced technologies. As the retail media market is set to reach $170bn by 2025, Kevel and Nexta are poised to deliver groundbreaking solutions that cater to this growing demand.