Kellquist to Replace Sundstrand as CEO of Phyron
Advisor - People | Jul 08, 2025 | Aim Group
Mattias Kellquist will take over as CEO of Phyron, an automotive AI video company, as fellow co-founder Johan Sundstrand steps down. Phyron, founded in 2019 and based in Sweden, generates 700,000 AI-generated videos monthly for over 4,000 dealers across 35 countries. With successful funding rounds under its belt, Phyron is poised for further growth even as it is not yet profitable. Kellquist, who is currently the Chief Business Development Officer, acknowledged Sundstrand's contributions and expressed enthusiasm for future opportunities and innovation. He plans to enhance product capabilities and strengthen the platform to connect more dealers with buyers through automated video.
Sectors
- Automotive
- Technology
Geography
- Sweden – Phyron is a Sweden-based company and the leadership change involves stakeholders from this region.
- United Kingdom – Mattias Kellquist is currently on holiday in the UK and will assume the CEO role upon his return.
Industry
- Automotive – The article discusses Phyron, which provides AI video solutions for automotive retailers.
- Technology – Phyron is an AI-driven company that develops video automation platforms, indicating its role in the technology and software sector.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Mattias Kellquist | Incoming CEO | Person | Co-founder of Phyron and currently the Chief Business Development Officer, he is set to become CEO. |
| Johan Sundstrand | Outgoing CEO | Person | Co-founder of Phyron who is stepping down as CEO. |
| Phyron | Target Company | Company | A Swedish AI video company focused on automotive applications with over 4,000 dealer clients. |