Keegan Ford Acquired by CP Media
Deal News | Apr 02, 2025 | B Daily
Halifax-based CP Media has acquired Keegan Ford Sponsorship, marking its first step into roundabout sponsorship. Known for its presence in local authority sponsorship, CP Media has expanded through multiple acquisitions in the outdoor advertising sector over six years. The acquisition aligns with CP Media's strategy to maintain high quality and reputable additions to its business. Keegan Ford, a Hastings-based company with 23 years of experience in the sector, is seen as a fitting match for CP Media. Mark Barfoot, the managing director of Keegan Ford, expressed confidence in CP Media as a successor that shares a strong reputation and substantial industry experience. As Barfoot looks toward retirement, he will assist CP Media in transitioning over the coming months.
Sectors
- Outdoor Advertising
- Local Authority Sponsorship
Geography
- United Kingdom – Both CP Media and Keegan Ford are based in the UK, specifically Halifax and Hastings respectively, making the geography relevant to the acquisition.
Industry
- Outdoor Advertising – The acquisition pertains to companies operating in outdoor media and advertising, highlighting CP Media's expansion in this space.
- Local Authority Sponsorship – CP Media's acquisition enhances its position in the local authority sponsorship market, a niche aspect of advertising.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| CP Media | Acquirer | Company | An outdoor media company based in Halifax, known for local authority sponsorship. |
| Keegan Ford Sponsorship | Target | Company | A Hastings-based roundabout sponsorship company, acquired by CP Media. |
| Mike Brennan | CEO of CP Media | Person | Chief Executive of CP Media, overseeing the acquisition. |
| Mark Barfoot | Managing Director of Keegan Ford | Person | Founder and managing director of Keegan Ford, facilitating the transition for retirement. |