Kat Droulers Elevates Paramount's Queensland Sales Division
Portfolio - People | Mar 03, 2025 | EIN
Paramount Australia has appointed Kat Droulers as the Queensland sales director of ad sales, solidifying their national sales leadership under Nick Bower. With over 20 years in advertising and media sales, Kat will oversee Paramount Australia's comprehensive portfolio, including metro and regional broadcasts, 10 Play, and Paramount+. This strategic appointment follows the acquisition of regional television licenses and the integration of SCA's regional sales teams into Paramount's metro offices. The merger is aimed at enhancing Paramount Australia's commercial capabilities, delivering a unified national footprint with local expertise. Droulers' leadership is anticipated to advance Paramount's integrated offerings, leveraging her vast industry experience and stakeholder engagement skills. The integration signifies a pivotal expansion in Paramount's reach, promising innovative solutions and targeted results for both metro and regional clients.
Sectors
- Media and Entertainment
- Telecommunications
Geography
- Australia – The events mentioned in the article, including the strategic appointment and integration of sales teams, are occurring within the Australian market.
- Queensland – Specifically discusses the expansion and leadership developments in Queensland, reflecting a key regional focus for Paramount Australia.
Industry
- Media and Entertainment – The article discusses Paramount Australia's operations in the media and entertainment sector, focusing on advertising sales across television and streaming platforms.
- Telecommunications – Involves the acquisition and management of regional television licenses, an important aspect of telecommunications infrastructure.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Kat Droulers | Queensland Sales Director | People | An experienced sales leader tasked with heading the newly integrated Queensland sales team for Paramount Australia. |
| Paramount Australia | Media Company | Company | A leading media and entertainment company responsible for recent strategic sales team integrations and leadership changes. |
| Nick Bower | General Manager of Ad Sales | People | He leads Paramount Australia's ad sales, overseeing the national sales leadership strategy. |
| Rod Prosser | Chief Sales Officer | People | Chief Sales Officer at Paramount Australia, supporting the sales integration and strategy. |
| Network 10 | Vendor of Television Licenses | Company | A television network part of Paramount Australia that acquired several regional television licenses. |
| Southern Cross Austereo (SCA) | Previous License Holder | Company | Previously held regional television licenses acquired by Network 10, now integrated into Paramount's operations. |