Karnameh Considered for Divestment by Hezardastan Group
Deal News | Apr 30, 2025 | Aim Group
Iranian tech company Hezardastan Group is contemplating the sale of its stake in Karnameh.com, a leading auto marketplace platform. This move aligns with Hezardastan's strategic focus on enhancing their primary marketplace, Divar.ir. The decision follows a similar divestment of the Cafe Bazaar app store to advertising agency Tapsell earlier this year. Karnameh, a major traffic driver among its peers like Bama.ir and Hamrah-Mechanic.com, has largely operated independently in recent years, achieving significant growth and profitability. The company, 70% owned by Divar, records an impressive track record with 70,000 vehicle inspections in Tehran and actively participating in 10,000 car transactions yearly. Hezardastan Group CEO Majid Razavi emphasized the importance of freeing resources to bolster Divar while presenting Karnameh's independent growth opportunity to potential buyers.
Sectors
- Technology
- Automotive
- E-Commerce
Geography
- Iran – Hezardastan Group and Karnameh.com are both based in Iran, making it central to the article's context.
Industry
- Technology – Hezardastan Group is a tech company, and the operations of Karnameh.com are deeply rooted in the technology sector.
- Automotive – Karnameh.com operates as an auto marketplace, making the automotive industry relevant to this article.
- E-Commerce – Divar.ir, a platform Hezardastan wants to focus on, and Karnameh.com both exhibit traits of the e-commerce industry.
Financials
- 70% – Ownership percentage of Karnameh by Divar.
- 150% – Annual growth achieved by Karnameh over recent years.
- 70,000 – Number of vehicle inspections conducted by Karnameh in Tehran last year.
- 10,000 – Number of car transactions facilitated by Karnameh last year.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Hezardastan Group | Parent Company | Company | An Iranian tech company considering divesting from its auto marketplace arm to concentrate on another core business. |
| Karnameh.com | Target Company | Company | A leading auto marketplace in Iran, majority-owned by Divar with a significant independent growth track record. |
| Divar.ir | Selling Company | Company | Iran's No. 1 marketplace horizontal, owned by Hezardastan, which is streamlining its focus by divesting Karnameh. |
| Majid Razavi | CEO | Person | CEO of Hezardastan Group, involved in strategic decision-making concerning the divestment plans. |
| Tapsell | Acquirer | Company | Advertising agency that acquired Cafe Bazaar earlier this year. |
| Private Company | Investor | Company | Holds a 21% stake in Karnameh as per its ownership structure. |