Karen Bach Appointed Chair of 75Media Following Major Investment

Karen Bach, a seasoned technology industry leader, has been appointed as the chair of Leeds-based outdoor advertising firm 75Media. The appointment comes on the heels of a significant seven-figure investment from NPIF II Mercia Equity Finance, part of Northern Powerhouse Investment Fund II, managed by Mercia Ventures. Bach, with three decades of leadership experience and having sat on the boards of 20 technology-driven companies, brings a wealth of experience to 75Media. Her role at the company will emphasize strategic support, governance advice, and mentoring the senior team as it continues its rapid growth trajectory. Bach's appointment is seen as a critical development for 75Media, which is experiencing a surge of innovation and growth, underscored by the recent launch of their proprietary AI software BOB 2.0 and a membership program, Ignite. CEO Paul Inman highlights the strategic value Bach brings, praising her industry connections and foresight. 75Media aims to revolutionize the outdoor advertising sector with its tech-first approach, aiming to democratize access for various enterprises. As such, Bach's addition is expected to further bolster the company's ambition and reach.