Kantar Media Acquired by H.I.G. Capital

Deal News | Aug 04, 2025 | PR Newswire Cision H.I.G. Capital

H.I.G. Capital, a leading global alternative investment firm managing $70 billion in capital, has successfully completed the acquisition of Kantar Media, a global leader in media measurement and analysis, from the Kantar Group. Headquartered in London, Kantar Media operates in over 60 markets and offers an extensive portfolio of solutions including audience measurement, cross-media analysis, and media validation tools. With the finalization of this transaction, Kantar Media joins the H.I.G. portfolio, a move that is expected to refine its strategic focus and enhance its status as an authority in media measurement solutions. H.I.G. Capital's leadership emphasizes Kantar Media's critical role in the global media ecosystem, citing its mission-critical data and AI-driven analytics as pivotal in supporting strategic decision-making for its clients. This acquisition is part of H.I.G.'s broader strategy to escalate independent growth and market leadership for its portfolio companies in media measurement and advanced analytics. H.I.G. was advised by Morgan Stanley & Co. International, ING, and Simpson Thacher & Bartlett LLP in this transaction.

Sectors

Private Equity
Media and Advertising

Geography

United Kingdom – Kantar Media is headquartered in London, and the acquisition is closely tied to its operations there.
United States – H.I.G. Capital, headquartered in Miami, plays a significant role in this acquisition with its facilitation from multiple US locations.

Industry

Private Equity – H.I.G. Capital is a private equity firm involved in the acquisition of Kantar Media.
Media and Advertising – Kantar Media is a global leader in media measurement and analysis, playing a critical role in the media and advertising sector.

Financials

$70 billion – The amount of capital H.I.G. Capital currently has under management.
$53 billion – The total revenue of the current portfolio companies managed by H.I.G. Capital.

Participants

Name	Role	Type	Description
H.I.G. Capital	Acquiring Company	Company	A global private equity investment firm with significant experience in various sectors, managing $70 billion in capital.
Kantar Media	Target Company	Company	A leading entity in media measurement and analysis, providing insights into audience behavior and media consumption.
Kantar Group	Selling Company	Company	The parent company from which Kantar Media was acquired.
Morgan Stanley & Co. International	Financial Advisor	Company	Provided financial advisory services to H.I.G. Capital in the acquisition.
ING	Financial Advisor	Company	Assisted in providing financial advisory services in the transaction.
Simpson Thacher & Bartlett LLP	Legal Advisor	Company	Law firm providing legal advisory services for the acquisition.
Patrick Béhar	CEO of Kantar Media	Person	The CEO of Kantar Media who commented on the acquisition deal.
Nishant Nayyar	Managing Director at H.I.G.	Person	Provided statements on behalf of H.I.G. Capital regarding the acquisition.
Markus Noe-Nordberg	Managing Director and Head of H.I.G. Europe Middle Market Private Equity	Person	Spoke about the strategic importance of the acquisition for H.I.G.