Kantar Group Announces Sale of Kantar Media
Deal News | Jan 18, 2025 | PR Newswire Cision Kantar Group
Kantar Group, a prominent global market research company based in London and owned by Bain Capital, has planned the sale of its subsidiary, Kantar Media, to H.I.G. Capital. This proposed transaction, valued at approximately $1 billion, involves primarily cash along with certain non-cash considerations including separation-related investments and an earn-out. Kantar Media, a global leader in media measurement and analytics, is set to embark on an innovative growth trajectory under the ownership of H.I.G. Capital. The acquisition aims to leverage H.I.G.'s expertise to further solidify Kantar Media's leadership in the measurement industry, especially in audience measurement and data analytics. Patrick Béhar, CEO of Kantar Media, will continue to lead the business, supported by his team to advance innovative data-driven solutions. The transaction is expected to close later this year, subject to regulatory approvals.
Sectors
- Market Research
- Alternative Investment
- Media and Advertising
Geography
- United Kingdom – Kantar Group is based in London, UK, highlighting the geographical relevance.
- United States – H.I.G. Capital is based in the US, with offices in several major cities, adding a US dimension to the transaction.
Industry
- Market Research – Kantar Group and Kantar Media primarily operate in the market research sector, providing data, analytics, and insights into consumer behaviors.
- Alternative Investment – H.I.G. Capital, the buyer of Kantar Media, operates within the alternative investments industry as a significant investment firm.
- Media and Advertising – Kantar Media's expertise in media measurement and analytics situates it within the media and advertising industry.
Financials
- $1 billion – Purchase price for Kantar Media by H.I.G. Capital.
- $67 billion – Total capital under management by H.I.G. Capital.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Kantar Group | Selling Company | Company | A leading global market research company based in London and owned by Bain Capital. |
| Kantar Media | Target Company | Company | A subsidiary of Kantar Group, specializing in media measurement and analytics. |
| H.I.G. Capital | Bidding Company | Company | A global alternative investment firm acquiring Kantar Media. |
| Patrick Béhar | CEO of Kantar Media | Person | CEO of Kantar Media leading the business post-acquisition. |
| Nishant Nayyar | Managing Director at H.I.G Capital | Person | Involved in the acquisition as a representative of H.I.G Capital. |
| Chris Jansen | Chief Executive of Kantar | Person | Kantar's Chief Executive commenting on the strategic move. |
| J.P. Morgan | Financial Advisor to Kantar Group | Company | Acted as a financial advisor to Kantar Group for the transaction. |
| Jefferies | Financial Advisor to Kantar Group | Company | Also acted as a financial advisor to Kantar Group. |
| Morgan Stanley & Co International | Lead Financial Advisor to H.I.G. Capital | Company | Lead financial advisor to H.I.G. Capital for the acquisition. |
| ING | Financial Advisor to H.I.G. Capital | Company | Also acted as a financial advisor to H.I.G. Capital. |