Kaboodle: Manchester's Tech Firm Acquired in Global Expansion
Deal News | Apr 07, 2025 | Business Cloud
Weezevent, a France-based independent event technology provider, has acquired Kaboodle from the UK and Weeztix from the Netherlands. This strategic acquisition expands Weezevent’s footprint and capabilities in delivering self-service ticketing, cashless payments, access control, and other event services. The integration of these companies is expected to bolster Weezevent's already extensive service offerings, which have conquered markets across 30 countries. The company has a massive presence with 260 employees, extending its reach further into the tech-enabled event management industry. Yet, Kaboodle and Weeztix will continue to operate autonomously, ensuring the continuity of service while gaining access to increased resources. Weezevent CEO Pierre-Henri Deballon outlined their commitment to offering premier tools and solutions for event promoters, backed by comprehensive access to business data and fan experiences. Kaboodle's founder Gareth Cooper expressed enthusiasm about joining forces, highlighting the company's evolution from a startup to handling millions of transactions, and now providing clients with expanded services to enhance revenue opportunities.
Sectors
- Event Technology
- Digital Payment Solutions
- Corporate M&A
Geography
- France – The location of Weezevent, the acquiring company, is based in France.
- United Kingdom – The home country of Kaboodle, one of the companies acquired.
- Netherlands – The location of Weeztix, another company acquired by Weezevent.
Industry
- Event Technology – This sector is relevant as the article discusses Weezevent, an event technology provider, and its acquisition of Kaboodle and Weeztix, both of which offer technology-driven solutions for the events industry.
- Digital Payment Solutions – Weezevent's expansion into cashless payments and access control technologies highlights the relevance of the digital payment solutions industry.
- Corporate M&A – The acquisition of Kaboodle and Weeztix by Weezevent is a significant merger and acquisition activity within the tech industry.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Weezevent | Acquirer | Company | An independent event technology provider headquartered in France; acquired Kaboodle and Weeztix. |
| Kaboodle | Target | Company | A UK-based company offering dynamic and versatile event systems, incorporating ticketing, travel, and accommodation. |
| Weeztix | Target | Company | A Netherlands-based company specializing in event ticketing solutions. |
| Pierre-Henri Deballon | CEO | Person | CEO of Weezevent, responsible for leading the company's strategic acquisitions. |
| Gareth Cooper | Founder and Chairman | Person | Founder and Chairman of Kaboodle, involved in the company's growth and transition during the acquisition. |