JWI Acquired by MD Charli Wright

In a strategic move symbolizing growth and continuity, Charli Wright, the longstanding Managing Director of JWI, has acquired the independent creative agency. This acquisition celebrates a decade of JWI's operations in the Middle Eastern market, marking a pivotal transition for the agency initially founded by John Wilford. Established in 2000 and with a presence in Dubai from 2015, JWI under Wright's leadership is setting its sights on becoming the region's most advanced independent agency. With a commitment to maintaining high standards in creativity, strategic partnerships, and an integrated channel approach, Wright envisions a progressive path forward. The agency's recent internal restructuring, brand refinement, and ambitious business strategies underscore its focus on long-term success, particularly highlighted by its AI-generated campaign. JWI, known for its unique blend of strategic creativity and regional expertise, continues to challenge larger global agencies, notably having P&G as a retained client across its grooming portfolio in the region. Founder John Wilford endorsed this transition with confidence in Wright's leadership, heralding her as pivotal to JWI's past successes and future aspirations.