Julia Bernstein Joins Reach Capital as Healthcare Advisor
People | Feb 04, 2025 | Reach Capital

Reach Capital has welcomed Julia Bernstein, the COO of Brightside Health, as their new healthcare advisor. Julia Bernstein will leverage her extensive expertise in behavioral and digital health to enhance Reach's focus on health and well-being. Brightside Health is a pioneer in delivering virtual mental health care services, and under Julia's leadership, it has significantly expanded its reach and market presence. Her proficiency in strategic operations, particularly in digital health, payer sales, and nonprofit strategy, will be instrumental for Reach Capital as they strive to tackle crucial gaps in school-based health services. Reach has also been a noteworthy supporter of companies like Rhithm, Clayful, and Cartwheel, indicating their commitment to making a positive impact on mental health and education.
Sectors
- Healthcare
- Private Equity
- Digital Health
Geography
- United States – The companies and individual mentioned, such as Brightside Health and Reach Capital, are based in the United States.
Industry
- Healthcare – The article discusses the appointment of a healthcare advisor and mentions companies involved in mental health services.
- Private Equity – Reach Capital, a private equity firm, is highlighted in the article as a participant actively investing in the healthcare sector.
- Digital Health – Julia Bernstein's background in digital health and her role at Brightside Health, a virtual mental health service provider, highlight the relevance of this industry.
Financials
Participants
Name | Role | Type | Description |
---|---|---|---|
Julia Bernstein | Healthcare Advisor | People | COO at Brightside Health, now joining Reach Capital as a healthcare advisor. |
Brightside Health | Target Company | Company | Provides virtual mental health care services. |
Reach Capital | Private Equity Firm | PE Firm | A private equity firm focusing on investments in the healthcare sector. |
Rhithm | Portfolio Company | Company | Previously acquired by Securly, supported by Reach Capital. |
Clayful | Portfolio Company | Company | A company addressing gaps in school-based health services, supported by Reach Capital. |
Cartwheel | Portfolio Company | Company | Included in Reach Capital's focus on school-based health services. |