Juanita's Foods Partners with Apex Capital
Deal News | Apr 28, 2025 | EIN
Apex Capital, a private equity firm with a focus on consumer businesses in the Americas, has acquired a majority stake in Juanita’s Foods, an established brand in authentic Mexican cuisine within the United States. The De La Torre family will continue to play a significant role in the company, maintaining a substantial ownership interest. Founded in 1946, Juanita’s Foods is recognized for producing traditional Mexican staples like Menudo and Pozole, focusing on quality and cultural authenticity. Apex aims to expand Juanita’s reach while preserving its legacy and community ties, utilizing its operational expertise and affiliation with Grupo Mariposa. The firm intends to leverage commercial acceleration, digital transformation, and sustainability to foster value creation and growth. The acquisition aligns with Apex’s broader strategy of cultivating heritage Hispanic brands with high growth potential.
Sectors
- Private Equity
- Food and Beverage
- Consumer Goods
Geography
- United States – Juanita's Foods operates in the United States and is engaged in serving authentic Mexican food to American households.
- Americas – Apex Capital focuses its investment activities in the consumer sector across the Americas.
- California – Juanita's Foods was founded in Wilmington, California, and maintains operations there.
Industry
- Private Equity – The article discusses Apex Capital, a private equity firm acquiring a majority stake in Juanita's Foods.
- Food and Beverage – Juanita's Foods is involved in the production and distribution of authentic Mexican food products.
- Consumer Goods – The focus on expanding and scaling consumer-oriented businesses like Juanita’s Foods is emphasized in the article.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Apex Capital | Bidding Company | Company | A private equity firm focused on accelerating growth in the consumer sector across the Americas. |
| Juanita's Foods | Target company | Company | A leading producer of authentic Mexican food products in the United States. |
| De La Torre family | Selling Company | People | The original owners of Juanita's Foods retaining significant ownership post-acquisition. |
| Grupo Mariposa | Affiliation | Company | An affiliated corporation of Apex Capital with a long history in the food and beverage sector. |