Jordanes secures strategic investment from Carlyle Global Credit
Deal News | Jan 08, 2025 | White & Case

In a significant transaction, Carlyle Global Credit, the credit platform of investment firm Carlyle, is investing in Jordanes to empower the Scandinavian group of iconic consumer brands to fortify their market foothold. White & Case LLP, an international law firm, advised Carlyle on implementing a NOK 2.75 billion capital package to a newly formed entity, Jordanes Holdco 2 AS, intended to fund a management buyout and refinance Jordanes. Jordanes, a brand house established in 2007, manages a diverse portfolio including Synnve and Peppes Pizza. The White & Case team, led by Ken Barry, underscores the firm's robust advisory capabilities in major international financial sponsor transactions.
Sectors
- Private Equity
- Consumer Goods
- Legal Services
Geography
- Norway – The investment and refinancing involve Jordanes, a Scandinavian company, with capital assistance in Norwegian Krone, indicating activity in Norway.
- United Kingdom – White & Case’s legal team involved in the transaction is based in London, UK, highlighting the geographic location of the legal advisory firm.
- Scandinavia – Jordanes is a Scandinavian brand house, anchoring the geographic focus of the investment strategy by Carlyle Global Credit.
Industry
- Private Equity – Carlyle Global Credit's investment operation constitutes a private equity transaction, focusing on strategic capital deployment in the Scandinavian brand sector.
- Consumer Goods – Jordanes operates in the consumer goods sector, managing everyday products and renowned brands like Synnve and Peppes Pizza.
- Legal Services – White & Case LLP's involvement in providing legal advice reflects the legal services industry’s integral role in facilitating corporate transactions.
Financials
- NOK 2.75 billion – The amount of the debt financing package provided by Carlyle Global Credit to Jordanes Holdco 2 AS.
Participants
Name | Role | Type | Description |
---|---|---|---|
Carlyle Global Credit | Investor | Company | The credit platform of the global investment firm Carlyle, providing a strategic investment package to Jordanes. |
Jordanes | Target Company | Company | A Scandinavian brand house focused on consumer goods, receiving strategic investment for consolidation and growth. |
White & Case LLP | Legal Advisor | Company | A global law firm acting as the legal advisor to Carlyle on this transaction. |
Ken Barry | Partner, lead deal team | Person | A partner at White & Case LLP responsible for leading the legal advisory team on this transaction. |
Jordanes Holdco 2 AS | New Company for Buyout | Company | A newly incorporated entity intended to facilitate the management buyout and refinance efforts as part of Carlyle's investment. |