Joker Entertainment Finalizes Sale to Cra-Z-Art
Deal News | Feb 19, 2025 | Legal Community Swiss
Swiss toy manufacturer Joker Entertainment, known for its popular Slimy brand, has been successfully sold to the American firm Cra-Z-Art. Joker Entertainment, headquartered in Kerzers, specializes in innovative toy compounds and distributes to over 70 countries globally. The Swiss law firm Kellerhals Carrard, with a team led by Corporate and M&A partner Marc Hanslin, advised Joker Entertainment during this transaction. This acquisition marks Cra-Z-Art's expansion in the global toy market. Other notable contributors to the transaction included Kellerhals Carrard tax partners Christian Witschi and Michle Remund, attorney Kevin MacCabe for financing, and counsel Stefanie Karlen for regulatory and anti-trust matters.
Sectors
- Toy Manufacturing
- Legal Services
Geography
- Switzerland – Switzerland is the location of Joker Entertainment, the selling company.
- United States – The United States is where Cra-Z-Art, the acquiring company, is based.
Industry
- Toy Manufacturing – Both Joker Entertainment and Cra-Z-Art operate within the Toy Manufacturing industry, focusing on innovative products for children.
- Legal Services – Kellerhals Carrard, a law firm, played a significant role by advising on the transaction.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Joker Entertainment | Target Company | Company | A Swiss company specializing in innovative toy compounds, including the Slimy brand. |
| Cra-Z-Art | Bidding Company | Company | An American manufacturer involved in toys, activity kits, art, and school supplies. |
| Kellerhals Carrard | Legal Advisor | Company | A Swiss law firm that advised Joker Entertainment during the transaction. |
| Marc Hanslin | Lead Advisor | Person | Corporate and M&A Partner at Kellerhals Carrard who led the advisory team. |