JioStar 2025 IPL Ad Revenue Set to Soar to $600 Million Post-Merger
Deal News | Apr 15, 2025 | EIN
Media Partners Asia projects a significant increase in advertising revenue for the Indian Premier League (IPL) in 2025, following the merger of Star and JioCinema under JioStar, a venture of Reliance Industries Limited. This unified platform aims to generate over $600 million in ad revenues by consolidating digital and TV media rights. This integration results in enhanced target audience reach and increased advertiser efficiency, attracting more than 500 million viewers. JioStar's distribution strategy and strong content offerings, including premium cricket and international titles, contribute to a robust customer base, with projections of becoming EBITDA positive as it broadens its content appeal beyond cricket.
Sectors
- Media & Entertainment
- Telecommunications
- Sports & Events
Geography
- India – The discussion centers around the Indian Premier League and JioStar's market operations in India.
Industry
- Media & Entertainment – The article discusses advertising revenue from media rights and distribution strategies related to the Indian Premier League, a significant entertainment event.
- Telecommunications – JioStar's operations involve digital media and pay-TV services, indicative of the telecommunications industry.
- Sports & Events – The focus on the Indian Premier League highlights the sports and events industry.
Financials
- $600 Million – Projected advertising revenue for IPL 2025 after the JioStar merger.
- $8.5 Billion – Cost of acquiring Star and JioCinema under the JioStar merger.
- $0.45 – Direct Average Revenue Per User (ARPU) monthly for JioStar.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| JioStar | Media Platform | Company | A venture under Reliance Industries Limited, managing combined media rights for the IPL following the merger of Star and JioCinema. |
| Reliance Industries Limited (RIL) | Owner Company | Company | The parent company orchestrating the JioStar merger to centralize media rights. |
| Star | Target Company | Company | Acquired entity in the $8.5 billion merger to enhance JioStar’s media distribution capabilities. |
| JioCinema | Target Company | Company | A digital media platform integrated into JioStar’s operations as part of the merger. |
| Media Partners Asia (MPA) | Research Firm | Company | Provided the analysis and projections for IPL ad revenues post-merger. |
| Airtel | Supporter | Company | Facilitated JioStar's growth via cable partnerships during the IPL. |
| Warner Bros. Discovery, NBCUniversal, Paramount | Content Providers | Company | International content providers contributing to JioStar’s diverse content offering. |