JECO Secures $1.3m Through British Business Bank and Games Angels Backing

Deal News | Jul 30, 2025 | British Business Bank Investments Ltd

JECO Secures $1.3m Through British Business Bank and Games Angels Backing

The British Business Bank recently made its inaugural investment through the Regional Angels Programme's co-investment platform, collaborating with Games Angels, funding JECO, a toolset provider designed for video game developers, with $1.3 million. This investment aligns with the programme's mission to combat regional equity finance disparities by enabling access to capital for early-stage businesses located outside of London. Founded by a Forbes 30 Under 30 entrepreneur and an experienced industry professional, JECO aims to revolutionize software development and hardware utilization. The British Business Bank, guided by Mark Barry, aims to strengthen the UK's regional economy by targeting innovative sectors. Meanwhile, JECO co-founder Emily Bailey emphasizes the company's commitment to optimizing development processes and addressing environmental issues through technology. Games Angels' Nick Button-Brown acknowledges JECO's strong market impact potential, driven by its innovative approach to software development. The British Business Bank, a government-owned economic development entity, continues to support sustainable growth and transition to a net-zero economy by improving finance access for small businesses across the UK.

Sectors

  • Financial Services
  • Video Game Development
  • Technology & Innovation

Geography

  • United Kingdom – The British Business Bank is a UK government-owned entity, and the investment aims to support regional industries outside London.

Industry

  • Financial Services – The industry is relevant due to the involvement of the British Business Bank in providing finance and investment for early-stage companies.
  • Video Game Development – JECO's focus on creating software tools for video game developers places this article within the video game development industry.
  • Technology & Innovation – JECO operates in the technology sector by offering innovative solutions to streamline software development in gaming.

Financials

  • $1.3 million / £960,000 – The funding amount secured by JECO through the British Business Bank and Games Angels.

Participants

NameRoleTypeDescription
British Business Bank Investments Ltd.InvestorCompanyA UK government-owned economic development bank providing finance to smaller businesses across the UK.
JECOTargetCompanyAn automated toolset provider for video game developers and digital creatives, co-founded by Emily Bailey and Simon Barratt.
Games AngelsLead InvestorCompanyAn investment group led by Nick Button-Brown, focusing on supporting video game development ventures.
Emily BaileyCo-Founder and CEOPersonA Forbes 30 Under 30 entrepreneur and industry professional co-leading JECO.
Simon BarrattCo-FounderPersonAn industry veteran with over 25 years of experience, co-leading JECO alongside Emily Bailey.