JCDecaux Top Media Acquires High Traffic Media in Panama
Deal News | Feb 06, 2025 | Globenewswire
JCDecaux SE, a global leader in outdoor advertising, has announced that its subsidiary, JCDecaux Top Media, has acquired High Traffic Media, a leading outdoor advertising company in Panama. High Traffic Media, founded in 2007 by Juan Raul Perez, offers a significant portfolio of analog and digital assets in Panama City and operates in the Panama metro and major shopping centers. This acquisition allows JCDecaux to enhance its asset portfolio in the region, offering comprehensive outdoor communication solutions to advertisers. The integration of High Traffic Media strengthens JCDecaux's presence in a highly fragmented advertising market, particularly in retail media, bridging opportunities in Digital Out-of-Home (DOOH) advertising. The acquisition is a strategic move to expand JCDecaux's influence in Central America, a dynamic market with over 50 million inhabitants and significant advertising investments. Juan Raul Perez expressed gratitude for the support from clients and partners, and looks forward to continued growth under JCDecaux's leadership. Jean-Charles Decaux, President of the Executive Board and Co-CEO of JCDecaux, highlighted the acquisition's role in providing diversified national coverage and innovative solutions, marking a new phase in the company's Central American development.
Sectors
- Outdoor Advertising
- Digital Media
- Retail Media
Geography
- Panama – The acquisition directly involves High Traffic Media, a Panama-based company, and is significant for JCDecaux's strategic expansion in this Central American country.
- Central America – JCDecaux's strategic interest is in strengthening its position across Central America, leveraging Panama as a regional hub for expanding its outdoor advertising operations.
- France – JCDecaux is a French multinational corporation, and its incorporation in this acquisition signifies the cross-border investment from France into Panama.
Industry
- Outdoor Advertising – The article revolves around JCDecaux's acquisition of High Traffic Media, both players in the outdoor advertising sector, focusing on expanding opportunities in Digital Out-of-Home (DOOH) communication.
- Digital Media – High Traffic Media's involvement in digital advertising, especially in Digital Out-of-Home media, and JCDecaux's strategic focus on digital transformation in advertising solutions further emphasize the relevance of this industry.
- Retail Media – The acquisition enhances JCDecaux's foothold in retail media, an evolving segment in Panama's outdoor advertising market offering digital innovation.
Financials
- 3570.0 million euros – JCDecaux's revenue for 2023.
- 1807.6 million euros – JCDecaux's revenue for the first half of 2024.
- 2.5 billion US dollars – Estimated advertising investments in Central America.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| JCDecaux SE | Bidding Company | Company | A global leader in outdoor advertising, acquiring High Traffic Media to expand its asset portfolio in Panama. |
| High Traffic Media | Target Company | Company | A leading outdoor advertising firm in Panama, known for its analog and digital assets, especially in urban and retail settings. |
| Juan Raul Perez | Person | People | The Founder and General Director of High Traffic Media, a key figure in its development and strategic partnerships. |
| Jean-Charles Decaux | Person | People | President of the Executive Board and Co-CEO of JCDecaux, overseeing the strategic acquisition and integration of High Traffic Media. |