JCDecaux Strengthens Panama Presence with High Traffic Media Acquisition
Deal News | Feb 06, 2025 | Globenewswire
JCDecaux, a leading player in the global outdoor advertising industry, has announced the acquisition of High Traffic Media through its majority-owned subsidiary, JCDecaux Top Media. High Traffic Media is a significant participant in the Panamanian outdoor advertising sector. This acquisition enhances JCDecaux's portfolio, allowing the company to offer comprehensive outdoor advertising solutions, particularly in the DOOH (Digital Out-of-Home) space. Founded in 2007 by Juan Raul Perez, High Traffic Media has a strong presence in Panama City, operating in major shopping malls and the Panama City Metro. With this acquisition, JCDecaux aims to consolidate its position in the fragmented Central American advertising market, leveraging High Traffic Media's strategic locations to offer more effective communication solutions. This move is seen as a strategic milestone in JCDecaux’s expansion in the region, aligning with the growing market for digital and responsible outdoor advertising solutions in Central America.
Sectors
- Outdoor Advertising
- Digital Out-of-Home (DOOH)
Geography
- Panama – The article focuses on the acquisition of High Traffic Media, a Panamanian outdoor advertising company, thus highlighting Panama as the primary geographical location.
- Central America – Central America is mentioned as a region of strategic importance for JCDecaux's expansion due to its dynamic market and growth in digital advertising investments.
Industry
- Outdoor Advertising – The article discusses JCDecaux's acquisition of High Traffic Media, a key player in outdoor advertising, emphasizing the expanding influence and integration of advertising solutions in Central America.
- Digital Out-of-Home (DOOH) – The acquisition intends to enhance JCDecaux’s capabilities in the DOOH segment, providing more effective communication solutions based on High Traffic Media's digital billboard assets.
Financials
- US$2.5 billion – Estimated advertising investments in Central America, indicating market potential and growth.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| JCDecaux SE | Bidding Company | Company | JCDecaux is the leading global outdoor advertising company headquartered in Paris, France. |
| JCDecaux Top Media | Bidding Company Subsidiary | Company | A majority-owned subsidiary of JCDecaux SE, responsible for the acquisition of High Traffic Media. |
| High Traffic Media | Target Company | Company | A major player in the Panamanian outdoor advertising market, founded in 2007 by Juan Raul Perez. |
| Juan Raul Perez | Founder and CEO | Person | Founder and CEO of High Traffic Media, which he established in 2007. |