Jay Rogers Joins Yellow Wood Partners as New Operating Partner

Investor - People | May 25, 2025 | Yellow Wood Partners LLC

Yellow Wood Partners, a Boston-based private equity firm that focuses on consumer brands and companies, announced the appointment of Jay Rogers and Taylor Gordy as Operating Partners. Both individuals bring over 30 years of experience in the consumer packaged goods industry. Jay Rogers, who has been part of the Yellow Wood team since 2012, previously served as COO of PDC Brands and CEO of Scholl's Wellness Company. His background includes finance, supply chain, and general management. Taylor Gordy, with Yellow Wood since 2023, has a vast experience in consumer products, having worked at Colgate-Palmolive for over three decades. Yellow Wood aims to leverage their expertise to enhance its existing portfolio of consumer brands. The firm is dedicated to acquiring branded consumer products across several channels, utilizing its operational resources to drive growth and efficiencies.

Sectors

  • Private Equity
  • Consumer Goods

Geography

  • United States – Yellow Wood Partners is based in Boston, and the appointments reflect the firm's base of operations.

Industry

  • Private Equity – The article discusses a private equity firm's strategic appointments to enhance its portfolio management.
  • Consumer Goods – Yellow Wood Partners invests in consumer brands, focusing on packaged goods within the consumer market.

Financials

    Participants

    NameRoleTypeDescription
    Yellow Wood Partners LLCPrivate Equity FirmCompaniesA Boston-based private equity firm investing in consumer brands.
    Jay RogersOperating PartnerPeopleNewly appointed Operating Partner with a long track record in consumer products and private equity.
    Taylor GordyOperating PartnerPeopleNewly appointed Operating Partner with a strong background from Colgate-Palmolive.