JamJar Sweetens the Deal with New Funding Round for SURI

SURI, a sustainable toothbrush brand co-founded by Procter & Gamble veterans Mark Rushmore and Gyve Safavi, has successfully completed a funding round involving notable investors. The company, which launched in May 2022, reported impressive sales figures exceeding 10 million in 2023, an indication of the market's positive response to their sustainable product offering. The brand's commitment to eco-friendly practices and sleek design has been a driving force behind their rapid growth. JamJar Investments, founded by the trio behind Innocent Drinks, co-led the financing round with V3 Ventures. DMG Ventures also participated, along with continued support from seed investor Hambro Perks. SURI aims to utilize the newly acquired funds to bolster their brand expansion, create new products, and increase their international presence. Both Rushmore and Safavi have expressed gratitude for the investment, particularly during a challenging funding climate, seeing it as a validation of the brand's vision. They emphasized SURI's dedication to providing customers with aesthetically appealing and conveniently sustainable personal care products.