Jadwa Buys Majority Stake in Makhazen Alenaya
Deal News | Jun 24, 2025 | Zawya
Jadwa Investment, a prominent investment management and advisory firm in the Middle East, has acquired a majority stake in Makhazen Alenaya. This acquisition was made through Jadwa GCC Diversified Private Equity Fund, marking the fund's fourth investment after names like Gissah Perfumes and Tikkaway. Makhazen, founded in 2019, is renowned for redefining the beauty and personal care sector in Saudi Arabia with its unique retail model, boasting 15 branches across the kingdom. Jadwa’s leadership views this investment as a strategic move in the evolving Saudi retail landscape made buoyant by economic reforms. It reinforces Jadwa’s strategy of investing in high-growth businesses with scalable business models. Makhazen’s CEO sees this partnership as pivotal in strengthening the company's growth and paving the way for future public listing.
Sectors
- Private Equity
- Retail
- Investment Management
Geography
- Saudi Arabia – Both Jadwa Investment and Makhazen Alenaya are headquartered in Saudi Arabia, and the transaction involves expanding retail operations within the country.
- Middle East – Jadwa Investment is a leading firm in the Middle Eastern investment landscape, reflecting the regional impact of the acquisition.
Industry
- Private Equity – Jadwa Investment's acquisition of Makhazen Alenaya is conducted through their private equity fund, making the transaction a significant private equity activity.
- Retail – Makhazen Alenaya operates in the retail industry, specializing in beauty and personal care, a sector experiencing growth and innovation within Saudi Arabia.
- Investment Management – Jadwa Investment is involved in various forms of investment management, which includes their management of substantial assets across different investment platforms.
Financials
- $30 billion – Total assets managed by Jadwa Investment across various investment sectors.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Jadwa Investment | Bidding Company | Company | A leading investment management and advisory firm operating in the Middle East, involved in private equity and other investment sectors. |
| Makhazen Alenaya | Target Company | Company | A growing Saudi retail concept with a unique format in the beauty and personal care sector, seeking expansion within Saudi Arabia. |
| Tariq Al Sudairy | CEO and Managing Director | Person | CEO of Jadwa Investment, instrumental in strategic decisions including the acquisition of Makhazen Alenaya. |
| Elie El Khoury | Head of Private Equity | Person | Head of Private Equity at Jadwa Investment, overseeing private equity strategies and investments. |
| Abdullah Almudaihesh | Co-Founder and CEO | Person | Co-Founder and CEO of Makhazen Alenaya, responsible for strategic operations and growth. |