Izentit: New Majority Stake Acquired by Ciclad Entreprise
Deal News | Feb 19, 2025 | Ciclad Gestion Sarl
In a strategic transaction, Ciclad Entreprise, a notable private equity firm, has acquired a majority stake in Izentit. This acquisition marks a primary management buy-in (MBI) in conjunction with an experienced takeover manager, Benjamin Maquet, and the company's founders, who are reinvesting into the operation. Izentit specializes in creating white-label e-commerce solutions for dealers, earning commission on sales by supporting order fulfillment and generating business volume among largely individual customers. Initially focusing on France's two-wheeler market, Izentit has expanded more recently into international markets, as well as other sectors, including automotive, marine, and motorcycles. With a sales volume surpassing 20 million in 2024, Izentit is poised to leverage positive trends in e-commerce and DIY markets to bolster its growth trajectory.
Sectors
- E-commerce
- Automotive and Spare Parts
- Private Equity
Geography
- France – Izentit initially developed its business within France's two-wheeler market before international expansion.
- International – Izentit has recently opened up to international markets beyond France, targeting diverse product families including automotive, marine, and motorcycles.
Industry
- E-commerce – The transaction revolves around Izentit's digital sales model and e-commerce platform, driving business volume and order facilitation for dealers.
- Automotive and Spare Parts – Izentit's focus lies on selling original spare parts through a white-label e-commerce business model, impacting diverse segments like automotive, marine, and motorcycles.
- Private Equity – Ciclad Entreprise, a PE firm, has acquired a majority stake in Izentit, involving financial restructuring and management initiatives.
Financials
- 20 million – Izentit's sales volume in 2024.
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Ciclad Entreprise | Bidding Company | Company | A PE firm that acquired a majority stake in Izentit. |
| Izentit | Target Company | Company | A digital sales specialist offering white-label e-commerce solutions for dealers. |
| Benjamin Maquet | Takeover Manager | Person | An experienced manager collaborating in the MBI transaction with Ciclad Entreprise and Izentit's founders. |
| Founders of Izentit | Reinvestors | People | Original founders of Izentit who are reinvesting in the company as part of the transaction. |