ITG Expands with PureRed Acquisition Bringing Halo Content to North America

The Inspired Thinking Group (ITG), a leading provider of AI-driven content solutions, announced its expansion into North America through the acquisition of PureRed, a well-established omnichannel content and technology provider for clients including Microsoft, Kroger, and Walgreens. This strategic move amplifies ITG's reach, allowing it to offer agile content solutions on a global scale. The acquisition enhances ITG's workforce by adding over 500 marketing experts, increasing the total employee count to over 2,000. Under the leadership of CEO Andrew Swinand, ITG's growth is backed by its recognition in the Gartner Magic Quadrant and strengthened partnerships with global brands such as Samsung, Heineken, KFC, Jaguar Land Rover, and Comcast. PureRed, known for its exceptional omnichannel offerings, supports ITG's vision of delivering custom content solutions and fostering a culture of kindness. Bridgepoint's partner Emma Watford emphasizes the significance of this U.S. expansion, which positions ITG to set new standards in agile, data-driven content marketing.