ISO Horti and TTA Join Forces to Transform Global Horticulture Automation
Deal News | Jan 20, 2025 | PR Newswire Cision ISO
ISO Horti, a specialist in horticultural robotics and automation, and TTA, an expert in seeding and sorting systems, have announced a merger, creating TTA-ISO. This strategic partnership aims to address the increasing global demand for automation in the horticultural sector and food production. As the international horticultural market expands, driven by challenges such as labor shortages and stringent sustainability regulations, TTA-ISO plans to leverage their complementary expertise to deliver innovative automation solutions worldwide. With a forecasted annual sector growth between 8% and 10%, TTA-ISO is poised to enhance its market presence by focusing on expansion into North and South America, the Middle East, and Oceania. The merger will also streamline R&D efforts, accelerating the delivery of tailored automation solutions to meet customer needs more effectively. Supported by Rabobank and existing shareholders, the merger underscores confidence in the future success and growth potential of TTA-ISO. The newly formed entity aims to redefine the landscape of global horticulture and food production by providing impactful automation solutions and setting new standards for efficiency and sustainability.
Sectors
- Horticulture and Agriculture Technology
- Automation and Robotics
- Food Production
Geography
- Netherlands – The companies involved, ISO Horti and TTA, are rooted in the innovative culture of the Netherlands.
- Global – The merger targets global opportunities, especially in North and South America, the Middle East, and Oceania.
Industry
- Horticulture and Agriculture Technology – The article discusses the merger between companies specializing in horticultural robotics and automation, addressing the global demand for enhanced farming solutions.
- Automation and Robotics – The focus on providing innovative automation solutions incorporating AI and robotics makes this industry classification relevant.
- Food Production – Expansion into food production markets is mentioned as a strategic direction for the merged companies.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| ISO Horti | Target Company | Company | A specialist in horticultural robotics and automation. |
| TTA | Target Company | Company | An expert in seeding and sorting systems for the horticultural industry. |
| TTA-ISO | Bidding Company | Company | The newly formed entity resulting from the merger of ISO Horti and TTA. |
| Rabobank | Financial Support | Company | Provides financial backing for the merger. |
| Shareholders | Financial Support | Company | Existing shareholders supporting the merger and future vision of TTA-ISO. |
| Jan Bakker | CEO of TTA | Person | CEO of TTA, involved in the merger. |
| Martin Maasland | CEO of ISO Horti | Person | CEO of ISO Horti, involved in the merger. |