Isaac Sanday Joins Price Forbes Re as Global Head of Life, Pensions & Annuities
Company - People | Jun 05, 2025 | EIN

Price Forbes Re, an established independent reinsurance broker, has strategically extended its scope by appointing Isaac Sanday to spearhead its new division, focusing on life, pensions, and annuities. With over 25 years of experience in the industry, Sanday is set to advance this enterprise by advising and structuring reinsurance transactions on a global scale. His previous roles include leading the Life & Annuities segment at Guy Carpenter and holding senior positions at WTW, Swiss Re, and various financial institutions. Sanday's expertise is lauded by Roger Smith, Head of Accident, Health, and Life at Price Forbes Re, who cites Sanday's comprehensive understanding and regional familiarity as key assets. Sanday himself is enthusiastic about the opportunity to drive growth in this burgeoning division, emphasizing the company's strong commitment and forward momentum in diversifying its services beyond the traditional broking models.
Sectors
- Reinsurance
- Financial Services
- Human Resources
Geography
- United Kingdom – Price Forbes Re and Isaac Sanday are both based in London, indicating the company's primary operations and strategic focus are in the UK market.
Industry
- Reinsurance – The focus of Price Forbes Re on entering life, pensions, and annuities reflects its role in the reinsurance sector, offering protection against risk for insurers.
- Financial Services – Price Forbes Re's establishment of a new business line in life, pensions, and annuities connects it to the wider financial services industry that involves managing and mitigating risk.
- Human Resources – The appointment and strategic recruitment of Isaac Sanday for a leadership role are key HR activities within this sector.
Financials
Participants
Name | Role | Type | Description |
---|---|---|---|
Price Forbes Re | Appointing Company | Company | An independent reinsurance broker expanding into the life, pensions, and annuities sector. |
Isaac Sanday | Appointee | Person | Appointed as Global Head of Life, Pensions & Annuities at Price Forbes Re; formerly Group Managing Director at Guy Carpenter. |
Guy Carpenter | Former Employer | Company | A global risk and reinsurance specialist, formerly employeed Isaac Sanday as Group Managing Director, Head of Life & Annuities. |
Roger Smith | Reporting Supervisor | Person | Head of Accident, Health and Life at Price Forbes Re. |