Ipsos Strengthens Public Affairs Division with Ipec Acquisition in Brazil

Ipsos, a global leader in market research, has announced the acquisition of Ipec, a prominent Brazilian public opinion and political research company. The acquisition aims to expand Ipsos's Public Affairs unit in Latin America, leveraging over 30 years of experience in Brazil. Ipec, founded in 2021 by former IBOPE Inteligência leaders, is renowned for its comprehensive survey and analysis work, particularly in complex consumer studies requiring precise population representation. This acquisition aligns with Ipsos's strategy to address the growing demand for high-quality public opinion data in Brazil. Ben Page, CEO of Ipsos, expressed enthusiasm at the merger, highlighting the strategic advantage it confers to businesses, brands, and institutions seeking to navigate social changes and consumer trends. Marcia Cavallari, Ipec's General Manager, endorsed the collaboration, foreseeing significant benefits and growth opportunities for clients and staff.