Ipsos finalize acquisition of The BVA Family
Deal News | Jun 24, 2025 | Globenewswire
Ipsos, a leading global market research firm, has finalized the acquisition of The BVA Family, enhancing its capabilities and reach across key markets. The transaction was completed after meeting regulatory requirements, including personnel consultations in France and competition authority approvals. This acquisition strengthens Ipsos' position in France and expands its influence in the UK and Italy, leveraging BVA's expertise in customer experience tracking, behavioral analysis, and governmental studies. BVA is renowned for its behavioral sciences-centered research methodologies and packaging testing expertise via PRS IN VIVO, which Ipsos plans to deploy globally. Ipsos CEO Ben Page highlighted the extended innovative offerings to clients and cultural compatibility between the two entities. BVA's Presidents Gerard Lopez and Pascal Gaudin expressed optimism about leveraging Ipsos’ international presence and solid competencies. Following the acquisition, Ipsos France will operate under the name Ipsos Bva, while Italy and the UK operations will rebrand as Ipsos Doxa and Ipsos BDRC respectively.
Sectors
- Market Research
- Behavioral Sciences
Geography
- France – Ipsos, a French company, has its headquarters in Paris, and the acquisition strengthens its position in the French market.
- United Kingdom – The acquisition enhances Ipsos' capabilities and market presence in the UK, where BDRC will operate as Ipsos.
- Italy – Italy is a key market where the new brand name, Ipsos Doxa, will be used following the acquisition.
Industry
- Market Research – Ipsos and The BVA Family are involved in the market research industry, which focuses on gathering and analyzing data on consumer behavior, preferences, and trends.
- Behavioral Sciences – The BVA Family's expertise in behavioral sciences plays a significant role in their research methodologies, influencing Ipsos’ strategic expansion in this domain.
Financials
Participants
| Name | Role | Type | Description |
|---|---|---|---|
| Ipsos | Acquirer | Company | A leading global market research and public opinion polling firm. |
| The BVA Family | Target | Company | A market research company specializing in customer experience and behavioral analysis. |
| Ben Page | CEO of Ipsos | Person | Chief Executive Officer at Ipsos, responsible for leadership and strategic direction. |
| Gerard Lopez | President of The BVA Family | Person | Co-president overseeing the operations and strategic initiatives at The BVA Family. |
| Pascal Gaudin | President of The BVA Family | Person | Co-president focused on enhancing client offerings and global strategy at The BVA Family. |