Ipsos Enters Exclusive Negotiations to Acquire The BVA Family

Ipsos, a global leader in market research, has entered into exclusive negotiations to acquire The BVA Family, a renowned French market research group. The BVA Family is recognized for its expertise in packaging testing, customer experience, mystery evaluations, and government studies, with methodologies extending into services, luxury, consumer goods, and behavioral sciences. The group includes brands such as BVA in France, Doxa in Italy, BDRC in the UK, and PRS IN VIVO. This acquisition is aimed at reinforcing Ipsos' offerings in France and expanding its horizons in the UK and Italy. Ben Page, the CEO of Ipsos, sees this acquisition as a way to generate more growth and innovation. Gerard Lopez and Pascal Gaudin of The BVA Family are pleased to join forces with Ipsos, as it will enhance their capacity to deliver advanced insights to clients. The completion of this transaction is subject to typical regulatory consultations and approvals, particularly in France.